Vera is a hospice care foundation. The main purpose of the rebranding is to emphasise the organisation's positioning that hospices treat and help patients in a kind manner. 

Extensive research was carried out on the organisation, its target audience and its competitors to determine the brand strategy.

The logo is the flying dandelion umbrellas. Their position may vary, but the number must remain the same. The number of umbrellas is 68, which is how long the founder of the foundation, Vera Millionshchikova, lived.

Natural colour gradients have been produced by blurring the photographs. They are soothing and distract from the white hospital rooms.

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